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Crisis Communication - A Human Resource Perspective

When: Monday, June 28, 2010

Time: 11:00 a.m. – 12:30 p.m. (Eastern Time)
 
When a crisis occurs in any company, across any industry, there are, in reality, two separate crises. The first is the immediate problem that caused the crisis in the first place. The second crisis can far outlive the first and potentially destroy a company. The second crisis involves the employee’s perception of what happened, how it happened and what was done to fix it and ensure their safety, and well being and the long term value you create for them as an organization. In this regard, the clear and concise communication of information to your employees and other internal audiences is of crucial importance to recover from the crisis.
 
The presentation provides crucial and current best practices in employee communications in a climate of instant traditional news and user generated news reporting through social media such as Twitter and YouTube. The presentation includes specific instruction on what employees expect during a crisis and how to develop and deliver clear and messages that can mitigate the stresses placed on human resources personnel during the crisis.
 

Learning Objectives

 
Following the presentation, audience members will be able to:
  1. Quickly determine what communication actions they should take during a crisis and what information is crucial to communicate to internal audiences.
  2. Be able to effectively communicate in times of crisis through the development of key themes and messages.
  3. Be able to plan and implement a strategy to minimize the spread of rumor, innuendo and false information during a crisis event.

Key Points Covered in Presentation:

 
  • Effective message development and delivery
  • Eleven key tips for a successful employee communication
  • Avoiding traps and pitfalls
  • What employees want and need to know during a crisis
  • Seven internal communication steps to ensure a positive outcome
 

Meet the Presenter

Jeff Lanza, FBI Special Agent (Retired)
Jeff Lanza was an FBI Agent for more than 20 years during which he investigated corruption, corporate fraud, computer crime and organized crime. He served as chief of internal security for the FBI’s Kansas City region. For nearly two decades, he also served as a public face of the FBI and was one of the agency’s most utilized spokespersons.
 
He is a certified FBI instructor and has developed and provided numerous educational programs for law enforcement and the community. He has provided more than 750 presentations on risk management to associations, corporate boards, and employees of major corporations around the world.
 
His presentation on leadership ethics has been utilized to train future leaders in numerous organizations, including the University of Kansas, Blue Cross Blue Shield and the Helzberg Entrepreneur Leadership program. He developed a presentation on identity theft which was recently made available to a nationwide audience of Citigroup employees.
 
He has appeared on The Today Show, Good Morning America, Larry King Live and Fox National News. His expertise has been used as a resource for The American Association of Retired Persons (AARP) Bulletin’s “Scam Alert” column. He holds a Master’s Degree in Business Administration.
 

Sign Up Today and Your Entire Staff Can Listen In for One Fee 

 
Register today online (must pay by credit card).  Or, download the registration form and fax the completed form to (703) 684-0948 or email to meetings@ipma-hr.org.
 
The price for IPMA-HR members to participate in the webinar is $150; the price for nonmembers to participate in the webinar is $200.
 
There is no limit to the number of staff from your office participating in this webinar. In the room where staff will participate, you'll need a speaker phone and a computer. Prior to the event, you will get instructions on how you will link to the webinar by telephone and on the Internet. One registration fee gives you a unique access code for one phone line and a link to the Web component. As many of your staff that you can pack into a room can attend and listen in by speakerphone.
 
Please note: Additional phones lines require additional access codes, which means separate registrations for each additional access code you need.
 

Cancellation Policy

 
You may cancel your registration up to 48 hours in advance of the webinar, and transfer your registration to a future webinar without penalty. If you do not transfer your registration, you must cancel no later than one week prior to the webinar date to receive a full refund of your fee.
 
Questions? Contact us by phone at (703) 549-7100 or by e-mail at meetings@ipma-hr.org.